EHL HumanX Summit

Prior to establishing DISCOVER Collection, BB was President of the globally renowned management company, Six Senses. BB resigned his position in July 2019, after the company was sold to the InterContinental Hotels Group (IHG) in February of that year. Prior to his successful 28-year tenure with Six Senses, BB's hotel operations experience included positions with Hilton in Geneva and Hong Kong, Marco Polo Hongkong Hotel, Hotel Vier Jahreszeiten Munich, Hotel Baur au Lac Zurich and The Peninsula Hong Kong, all award-winning hotels noted for their high standard of service and facilities. A graduate of the prestigious Ecole Hôtelière de Lausanne (EHL Hospitality Business School), BB has served on the EHL International Advisory Board since 2013, and, in 2014, received the distinction of being awarded the annual Lifetime Achievement Award by this same institution.

 Saadia Zahidi is Managing Director and a Member of the Managing Board at the World Economic Forum, where she leads the Centre for the New Economy and Society. She is the founding co-author of the Forum’s flagship reports including the Future of Jobs, Global Gender Gap, and Future of Growth reports. Recognized among BBC’s 100 Women, she has served on global advisory bodies including the UN Secretary-General’s panel on Women’s Economic Empowerment. She is also the author of Fifty Million Rising, exploring the rise of working women in the Muslim world. 

 Maud Bailly is CEO of Sofitel, MGallery & Emblems and a member of Accor’s Luxury & Lifestyle Executive Committee. In this role, she leads the global strategy and development of three of Accor’s luxury brands, driving innovation, brand identity and international growth.

She joined Accor in 2017 as Chief Digital Officer, overseeing digital, data, information systems, distribution, sales and customer experience, while serving on the Group’s Executive Committee. She later became CEO for Southern Europe, managing operations across France, Spain, Italy, Greece, Portugal, Malta and Israel.

Before joining Accor, Maud Bailly held several senior roles in the French public and transport sectors. She worked at the General Inspectorate of Finance, led major operational initiatives at SNCF, and served in the office of French Prime Minister Manuel Valls as Head of the Economic and Digital Department, overseeing economic, fiscal and digital policy matters.

A graduate of École Normale Supérieure, Sciences Po and the École Nationale d’Administration (ENA), she is deeply engaged in leadership development, digital transformation and the future of organizations. She is also actively involved in coaching and teaching on topics related to performance, digital change and CSR transformation.

Christopher W. Norton is a globally recognized hospitality executive with over 30 years of experience shaping refined guest experiences where luxury and holistic wellbeing converge.  

Rising through the ranks at Four Seasons Hotels and Resorts to President and COO, he oversaw worldwide operations, guided the brand’s future product vision, and led its innovative global spa strategy for a decade.  

Since 2016, as founding CEO of Equinox Hotels, Christopher has been widely credited with redefining the modern luxury lifestyle hotel through design-led, performance-driven hospitality. 

Jean-Jacques Morin, Deputy CEO of Accor, holds a degree in aeronautical engineering, an MBA, and accounting certifications. He gained extensive international experience in audit and the semiconductor industry before holding a CFO role at Alstom. Since joining Accor in 2015, he has served as CFO, then Deputy CEO overseeing various key functions, and as of January 2023, he also leads Accor's Premium, Midscale & Economy division. 

Naya Kalogeraki is the Chief Operating Officer (COO) of Coca-Cola HBC AG (CCHBC), a publicly listed company on both the London Stock Exchange (LSE) and the Athens Stock Exchange (ATHEX), and a constituent of the FTSE 100 Index. In her role, she is responsible for overseeing the company’s operations across 29 countries spanning three continents. With over 25 years of experience within The Coca-Cola Company and Coca-Cola HBC, Naya has built an extensive career through senior commercial and general management positions. Her leadership journey has included roles such as Chief Customer and Commercial Officer (CCCO) before her appointment as COO, and she serves as a member of the Executive Leadership Team of CCHBC. She has previously served as Chairperson of the Global Customer Governance Board of The Coca-Cola Company and currently sits on the Boards of Directors of Coca-Cola HBC AG, Coca-Cola Bottling Company Egypt S.A., and Caffè Vergnano S.p.A. In addition, she is a Board Member of the Hellenic Federation of Enterprises (SEV). Naya holds a Bachelor of Science in Business Administration and an MBA from the University of Kent. She has further enhanced her executive expertise through strategic management programs at Harvard Business School and IMD Business School.

Passion for innovation - that's what drives Carole Ackermann. With a doctorate in business administration, she has over 25 years of management experience in the management of SMEs and large companies. She is the President and Chairman of the renowned hotel management school EHL Group 

in Lausanne, Vice President of BVZ Holding with the most beautiful train to the Gornergrat, and a member of the Board of Directors of Allianz Suisse, BKW and BNP Paribas in Switzerland. As co-founder of Diamondscull AG, she invests in start-up companies in the technology sector and supports female entrepreneurial talent and the innovation network of Swiss Food & Nutrition Valley. She has been a lecturer at the University of St. Gallen, where she has shown great commitment to giving students insights into practice and the courage to be an entrepreneur.  

Jason Silva is an Emmy-nominated storyteller, futurist, and philosopher known as the host of the National Geographic series Brain Games and the creator of the viral video series Shots of Awe. His work explores the intersection of technology, creativity, philosophy, and human potential, inspiring millions to reflect on innovation and the future of humanity. Through his talks and media projects, Silva invites audiences to rethink how curiosity and wonder can shape the way we live and lead in a rapidly evolving world.

Oliver Zeidler is Olympic Champion 2024 in rowing, a SME consultant with almost 10 years of experience and an IMD MBA alumnus. After the setback of missing the Olympic final in Tokyo 2021 as the gold favorite, he rebuilt his mindset and went on to win gold three years later in Paris. He now shares lessons on resilience, leadership, and performing under pressure.

Prior to establishing DISCOVER Collection, BB was President of the globally renowned management company, Six Senses. BB resigned his position in July 2019, after the company was sold to the InterContinental Hotels Group (IHG) in February of that year. Prior to his successful 28-year tenure with Six Senses, BB's hotel operations experience included positions with Hilton in Geneva and Hong Kong, Marco Polo Hongkong Hotel, Hotel Vier Jahreszeiten Munich, Hotel Baur au Lac Zurich and The Peninsula Hong Kong, all award-winning hotels noted for their high standard of service and facilities. A graduate of the prestigious Ecole Hôtelière de Lausanne (EHL Hospitality Business School), BB has served on the EHL International Advisory Board since 2013, and, in 2014, received the distinction of being awarded the annual Lifetime Achievement Award by this same institution.